GF Smith Rebrand

April 29, 2014 on Branding, Print by Anna Pethen

British paper merchants G . F Smith (est. 1895) have been rebranded by London agency Made Thought. I love the quirky elegance it has and seems to encompass a real sense of ‘London’.

From the press release: “Along with a new typeface, the identity includes two new marks: a mark of custodianship, and a mark that acknowledges G . F Smith’s current role as curators of its remarkable paper Collection, the craft that lies behind their services, and the people at the heart of the company.”

Read the full article here.