JDAT needed a brand for a new annual conference they host with NHS Health Education North West. Each year the conference will take place in a different town or city in the North West. The brand needed to be retained each year while still being distinct from the previous or next.
We came up with a skyline of simple, iconic landmarks which can be tailored to the host region – for example Manchester, Liverpool, Cumbria or Lancashire. We designed flyers, posters, email footers and web banners to be fresh each year with the alteration of the skyline and colour scheme.